山明水净夜来霜，数树深红出浅黄。英语学院学术沙龙继续推出“学术沙龙·教师科研论文系列分享”活动。本期将推荐英语学院刘艳荣副教授的科研学术论文，促进学术交流，共享学术智慧。让我们品读研究成果，碰撞学术思想，共创新知。
刘艳荣，英语学院商务英语专业副教授，从事商务英语专业教学与研究近19年。以中、英语言发表学术论文共计17篇。以主编和副主编编写英语教材《市场营销》和《国际营销》；参编商务英语教材2部，参编英语教材4部；参与译著4部。
Topic: Strategy Adjustment of Walmart China
Abstract: With its “Everyday Low Price” strategy (EDLP), Walmart Inc. established itself as the global leader in retailing. Again by adopting low price strategy, Walmart expanded its business into international market. However, 16 years after Walmart entered Chinese market, its low price strategy has not achieved its effect and its profit does not match the number of outlets it operates. Therefore, Walmart has to make adjustment to its EDLP strategy in order to survive in this complex and competitive retailing environment of China. This paper intends to illustrate the causes for Walmart’s strategy adjustment and accordingly propose some tactics.
3 论文框架内容
I. Introduction
II. Current situation of China’s retailing market
III. Present situation of Walmart’s business operation in China
IV. Strategy adjustment of Walmart China
V. Conclusion
